HOW TO TRACK EMAIL MARKETING PERFORMANCE WITH PERFORMANCE MARKETING SOFTWARE

The Importance of Multi-Touch Attribution in Performance Advertising And MarketingMarketing attribution is necessary for making informed, data-backed decisions that line up with consumers' trips. Multi-touch attribution models use an even more nuanced perspective, distributing credit score to touchpoints that aren't always given sufficient exposure

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A number of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it needs extra technical knowledge than regular GTM and may introduce additional costs, it can lead to greater accuracy and more dependable data